Country familiarity in the initial stage of foreign market selection
Year of publication: |
May 2018
|
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Authors: | Clark, Daniel R. ; Li, Dan ; Shepherd, Dean A. |
Published in: |
Journal of international business studies : JIBS ; an official journal of the Academy of International Business. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 0047-2506, ZDB-ID 410609-X. - Vol. 49.2018, 4, p. 442-472
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Subject: | country familiarity | internationalization | foreign market selection | decision making | cognition | verbal protocol analysis | Internationaler Markt | International market | Entscheidung | Decision | Globalisierung | Globalization | Kognition | Cognition |
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