Country-level performance of new experience products in a global rollout : the moderating effects of economic wealth and national culture
David A. Griffith, Goksel Yalcinkaya, and Gaia Rubera
| Year of publication: |
2014
|
|---|---|
| Authors: | Griffith, David A. ; Yalcinkaya, Goksel ; Rubera, Gaia |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 22.2014, 4, p. 1-20
|
| Subject: | relational governance | industry uncertainty | institutional distance | performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010472886