Country managers: The next generation
Year of publication: |
1996
|
---|---|
Authors: | Martinez, Jon I. ; Quelch, John A. |
Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 13.1996, 3, p. 43-55
|
Saved in:
Saved in favorites
Similar items by person
-
Marketing and distribution strategies for international organizations
Pattison, John C., (1979)
-
Multinational marketing management : cases and readings
Buzzell, Robert Dow, (1988)
-
The marketing challenge of 1992
Quelch, John A., (1990)
- More ...