Country-of-origin and brand effects on consumers' evaluations of cruise lines
Year of publication: |
2002
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Authors: | Ahmed, Zafar U. ; Johnson, James P. ; Ling, Chew Pei ; Fang, Tan Wai ; Hui, Ang Kah |
Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 19.2002, 2-3, p. 279-302
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