Country-of-origin and online retailing ethics : the mediating role of trust and satisfaction on purchase intention
Year of publication: |
2024
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Authors: | Bhattacharya, Saptarshi ; Sharma, Rajendra Prasad ; Gupta, Ashish |
Published in: |
International journal of emerging markets. - Bradford : Emerald, ISSN 1746-8817, ZDB-ID 2242085-X. - Vol. 19.2024, 10, p. 2778-2801
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Subject: | CPEOR | Country of origin (COO) | Purchase intention | Online retailing (e-retailing) | PLS-SEM | Online-Handel | Online retailing | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Einzelhandel | Retail trade | Kundenzufriedenheit | Customer satisfaction | Ursprungsregeln | Rules of origin |
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