Country-of-Origin Effects on Purchasing Managers' Product Perceptions
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|Authors:||Ahmed, Sadrudin A.; d'Astous, Alain; El Adraoui, Mostafa|
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 23.1994, 4, p. 323-332
Ahmed, Sadrudin A., (1997)
Ahmed, Sadrudin A., (2007)
Product-Country Images in Canada and in the People's Republic of China This paper presents the results of a cross-national survey of 209 Chinese and 175 Canadian male consumers. In this study, country-of-origin information was manipulated along two dimensions, namely country of design and country of assembly. Consumer judgments of the quality and purchase value of six product categories, ie, ...
Ahmed, Sadrudin A., (1999)
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