Country of origin research revisited : seeking new methods and variables

Covers -- Editorial boards -- Guest editorial -- Inconsistencies in the behavioural effects of consumer ethnocentrism -- The EU as superordinate brand origin: an entitativity perspective -- COO vs ROO: importance of the origin in customer preferences towards financial entities -- Country of origin effects ininternational marketing channels -- Buy-national campaigns: congruence determines premiums for domestic products -- Country of origin effects on brandimage, brand evaluation, and purchase intention -- A store brand's country-of-originor store image: what mattersto consumers? -- Drawing negative inferences from a positive country-of-origin image -- The effect of COO on retail buyers' propensity to trial new products -- Country of origin and ethnocentrism in the context of lateral, upward and downward migration.