Country reputation and attitudes towards made in Italy products : a study on Chinese consumers
Vittoria Marino and Giada Mainolfi
| Year of publication: |
2013
|
|---|---|
| Authors: | Marino, Vittoria ; Mainolfi, Giada |
| Published in: |
International journal of Chinese culture and management : IJCCM. - Olney, Bucks : Inderscience Publ., ISSN 1752-1270, ZDB-ID 2422762-6. - Vol. 3.2013, 3, p. 228-241
|
| Subject: | country-of-origin | country reputation | Chinese market | attitudes towards foreign products | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | China | Ursprungsregeln | Rules of origin | Reputation | Firmenimage | Corporate reputation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009791532