Country segmentation based on objective quality-of-life measures
Mark Peterson and Naresh Malhotra
| Year of publication: |
2002
|
|---|---|
| Authors: | Peterson, Mark A. ; Malhotra, Naresh K. |
| Published in: |
Best practices in international marketing. - Fort Worth, Tex. [u.a.] : Harcourt College Publ., ISBN 0-03-034036-5. - 2002, p. 141-159
|
| Subject: | Lebensqualität | Quality of life | Messung | Measurement | Marktsegmentierung | Market segmentation | Sozialer Indikator | Social indicator | Theorie | Theory |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001680887