Country-specific associations made by consumers : a dual-coding theory perspective
Marc Florian Herz and Adamantios Diamantopoulos
| Year of publication: |
2013
|
|---|---|
| Authors: | Herz, Marc Florian ; Diamantopoulos, Adamantios |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 21.2013, 3, p. 95-121
|
| Subject: | country-specific associations | brand origin recognition | dual-coding theory | country of origin | collage technique | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Ursprungsregeln | Rules of origin | Markenartikel | Brand | Markenführung | Brand management |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009792663