Coupling: the implicit assumption behind sunk cost effect and related phenomena

Coupling is the degree to which thoughts of consumption evoke thoughts of payment and vice versa. This mental association is crucial for diverse phenomena like sunk costs but has rarely been addressed in the literature. This article provides a framework for the phenomenon, highlights its theoretical and practical relevance, compiles existing literature, adds empirical findings, and comes up with directions for future research.

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Year of publication:	2008-09
Authors:	Kamleitner, Bernadette
Institutions:	Centre for Globalisation Research (CGR), School of Business Management
Subject:	coupling \| sunk costs \| consumer psychology

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Series:	Working Papers. - ISSN 1755-5892.
Type of publication:	Book / Working Paper
Language:	English
Notes:	Number 22
Classification:	D11 - Consumer Economics: Theory ; D83 - Search, Learning, Information and Knowledge
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10005795880