Covariance-based structural equation modeling in the Journal of advertising : review and recommendations
Joseph F. Hair Jr., Barry J. Babin, Nina Krey
| Year of publication: |
January-March 2017
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| Authors: | Hair, Joseph F. ; Babin, Barry J. ; Krey, Nina |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 46.2017, 1, p. 163-177
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| Subject: | Werbung | Advertising | Bibliometrie | Bibliometrics | Strukturgleichungsmodell | Structural equation model | Fachzeitschrift | Journal | Werbewirtschaft | Advertising industry |
| Description of contents: | Description [tandfonline.com] |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Corrigendum enthalten in: Volume 46, Number 3, July-September 2017, Seite 454 |
| Other identifiers: | 10.1080/00913367.2017.1281777 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011686516