Covid-19 and small wineries : new challenges in distribution channel management
Valerio Temperini, Andrea Sabatini, Pier Franco Luigi Fraboni
| Year of publication: |
2022
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|---|---|
| Authors: | Temperini, Valerio ; Sabatini, Andrea ; Fraboni, Pier Franco Luigi |
| Published in: |
Piccola impresa : rivista internazionale di studi e ricerche. - Urbino : [Associazione per lo studio della Piccola e Media Impresa], ISSN 2421-5724, ZDB-ID 2864669-1. - 2022, 1, p. 37-59
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| Subject: | wine | small wineries | SMEs | distribution management | COVID-19 | omnichannel marketing | KMU | SME | Vertriebsweg | Distribution channel | Coronavirus | Weinbau | Wine industry | Wein | Wine | Vertrieb | Physical distribution | Multikanalvertrieb | Multichannel strategy | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.14596/pisb.2893 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013459569