COVID-19 and the reorientation of communication towards CSR
Pedro Mata, Tamar Buil and María Gómez-Campillo
| Year of publication: |
2022
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|---|---|
| Authors: | Mata, Pedro ; Buil, Tamar ; Gómez-Campillo, María |
| Published in: |
Economic research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1331-677X, ZDB-ID 2171828-3. - Vol. 35.2022, 1,3, p. 3168-3188
|
| Subject: | Communication | COVID-19 | CSR | corporate communication | branding | Öffentlichkeitsarbeit | Public relations | Corporate Social Responsibility | Corporate social responsibility | Coronavirus | Markenführung | Brand management | Kommunikation | Interne Kommunikation | Internal communication | Firmenimage | Corporate reputation | Stakeholder |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1331677X.2021.1986674 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014383590