CP ALL and the Case of Value Web Creation

The two-dimensional value chain model has served business theorists for decades. Yet, we know that integrated companies in emerging markets combine many dimensions of service and product to generate customer value. What does CP All teach us about the new "value web" concept? Using a simple model, we derive implications for returns on capital, wages and other variables which interest managers.

MoreLess

Year of publication:	2015
Authors:	Michael, Bryane ; Hartwell, Christopher A. ; Korovkin, Vladimir
Publisher:	Kiel und Hamburg : ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften, Leibniz-Informationszentrum Wirtschaft
Subject:	Retail chain \| Value creation \| retailing \| emerging markets

More details

Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Preprint
Language:	English
Other identifiers:	823285618 [GVK] hdl:10419/109020 [Handle] RePEc:zbw:esprep:109020 [RePEc]
Classification:	D46 - Value Theory ; G11 - Portfolio Choice
Source:	EconStor

Persistent link: https://ebvufind01.dmz1.zbw.eu/10010501837