CPA Firms' Marketing Strategies: The Important Role of Alumni Relations Programs
| Year of publication: |
2000
|
|---|---|
| Authors: | Iyer, Venkataraman M. ; Bamber, E.Michael ; Barefield, Russell M. |
| Published in: |
Journal of professional services marketing. - New York, NY : Haworth Press, ISSN 0748-4623, ZDB-ID 6160001. - Vol. 21.2000, 1, p. 1-8
|