Crafting a competitive advantage: tempering entrepreneurial action with positioning-based values
| Year of publication: |
2004
|
|---|---|
| Authors: | Beverland, Michael ; Lockshin, Lawrence S. |
| Published in: |
Qualitative market research : an international journal. - Bradford : Emerald, ISSN 1352-2752, ZDB-ID 14631465. - Vol. 7.2004, 3, p. 172-182
|