Crafting conceptual proposition-based contributions : the 7C framework
Linda D. Hollebeek, Rajendra K. Srivastava, Moira K. Clark, Sigitas Urbonavicius, Weng Marc Lim
| Year of publication: |
2024
|
|---|---|
| Authors: | Hollebeek, Linda D. ; Srivastava, Rajendra Krishan ; Clark, Moira K. ; Urbonavicius, Sigitas ; Lim, Weng Marc |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 41.2024, 10, p. 2396-2411
|
| Subject: | conceptual article | conceptual framework | conceptual model | marketing | proposition | psychology | theorizing | theory | Theorie | Theory | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.22055 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015133792