Crafting strategy : embodied metaphors in practice
Loizos Heracleous and Claus D. Jacobs
| Year of publication: |
2011
|
|---|---|
| Authors: | Heracleous, Loizos Th. ; Jacobs, Claus D. |
| Publisher: |
Cambridge [u.a.] : Cambridge Univ. Press |
| Subject: | Strategisches Management | Strategische Planung | Kreatives Denken | Metapher |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXII, 237 S. Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0521-11655-8 |
| Classification: | Betriebliche Information und Kommunikation ; Methoden und Techniken der Betriebswirtschaft |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009139132