Creating a consumable past : how memory making shapes marketization
Katja H. Brunk, Markus Giesler, Benjamin J. Hartmann
| Year of publication: |
April 2018
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|---|---|
| Authors: | Brunk, Katja H. ; Giesler, Markus ; Hartmann, Benjamin Julien |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 44.2018, 6, p. 1325-1342
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| Subject: | popular memory | marketization | nostalgia | myth | hegemony | German reunification | Ostalgie | Deutschland | Germany | Konsumentenverhalten | Consumer behaviour | Nationale Einheit | National unity | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucx100 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011844200