Creating a global brand in a brandless industry : the case of LNM ISPAT
Liviu Voinea
| Year of publication: |
2005
|
|---|---|
| Authors: | Voinea, Liviu |
| Published in: |
International mergers and acquisitions. - Frankfurt am Main : Lang, ISBN 0-8204-7725-7. - 2005, p. 143-159
|
| Subject: | Ispat International NV | Stahlindustrie | Steel industry | Multinationales Unternehmen | Transnational corporation | Markenführung | Brand management | Markenartikel | Brand | Welt | World |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003120422