Creating and exploiting market knowledge assets
| Year of publication: |
2012
|
|---|---|
| Authors: | Slater, Stanley F. ; Olson, Eric M. ; Sørensen, Hans Eibe |
| Published in: |
Journal of business strategy. - Bingley : Emerald, ISSN 0275-6668, ZDB-ID 6051315. - Vol. 33.2012, 4 (13.7.), p. 18-28
|