Creating boundary-breaking, marketing-relevant consumer research
Deborah J. MacInnis, Vicki G. Morwitz, Simona Botti, Donna L. Hoffman, Robert V. Kozinets, Donald R. Lehmann, John G. Lynch Jr., and Cornelia Pechmann
| Year of publication: |
2020
|
|---|---|
| Authors: | MacInnis, Deborah J. ; Morwitz, Vicki G. ; Botti, Simona ; Hoffman, Donna L. ; Kozinets, Robert V. ; Lehmann, Donald R. ; Lynch, John G. ; Pechmann, Cornelia |
| Subject: | breaking boundaries | broad impact | consumer research | marketing | marketplace stakeholders | Konsumentenverhalten | Consumer behaviour | Stakeholder | Marktforschung | Market research | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022242919889876 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012176482