Creating brand identity: a study of evaluation of new brand names
Year of publication: |
2005
|
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Authors: | Kohli, Chiranjeev S. ; Harich, Katrin R. ; Leuthesser, Lance |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 58.2005, 11, p. 1506-1515
|
Publisher: |
Elsevier |
Saved in:
Online Resource
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