Creating competitive advantage through intangible assets : the direct and indirect effects of corporate culture and reputation
Sylvia J. Flatt and Stanley J. Kowalczyk
| Year of publication: |
2008
|
|---|---|
| Authors: | Flatt, Sylvia J. ; Kowalczyk, Stanley J. |
| Published in: |
Advances in competitiveness research : ACR. - Indiana, Pa., ISSN 1077-0097, ZDB-ID 2002036-3. - Vol. 16.2008, 1/2, p. 13-30
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| Subject: | Wettbewerbsvorteil | Competitive advantage | Immaterielle Werte | Intangible assets | Reputation | Unternehmenskultur | Corporate culture | USA | United States | 1986-1987 |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003791324