Creating, contributing and consuming behaviour : how rational and affective appeals in social media facilitate engagement
Rebecca Dolan, Jodie Conduit and John Fahy
| Year of publication: |
2018
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|---|---|
| Authors: | Dolan, Rebecca ; Conduit, Jodie ; Fahy, John |
| Published in: |
Contemporary issues in social media marketing. - London : Routledge, ISBN 978-1-138-67917-7. - 2018, p. 102-116
|
| Subject: | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Rationalität | Rationality | Produktentwicklung | New product development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011715076