Creating corporate reputations : identity, image, and performance
Grahame Dowling
| Year of publication: |
2002
|
|---|---|
| Authors: | Dowling, Grahame R. |
| Publisher: |
Oxford [u.a.] : Oxford Univ. Press |
| Subject: | Firmenimage | Corporate reputation | Unternehmenskultur | Corporate culture | Marketingmanagement | Marketing management | Unternehmen | Image |
| Description of contents: | Table of Contents [external.dandelon.com] ; Table of Contents [loc.gov] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XX, 299 S graph. Darst 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-19-924163-5 ; 0-19-925220-3 |
| Classification: | Unternehmensführung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001639716