Creating customer loyalty through service customization
| Year of publication: |
2012
|
|---|---|
| Authors: | Coelho, Pedro S. ; Henseler, Jörg |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 46.2012, 3 (30.3.), p. 331-357
|