Creating customer value through the global deployment of account planning and management best practices: an Infonet case study
Steve Andersen
| Year of publication: |
2005
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|---|---|
| Authors: | Andersen, Steve |
| Published in: |
Best Practice im Key Account Management : erfolgreiche Bearbeitung von Schlüsselkunden nach dem St. Galler KAM-Konzept. - Frankfurt am Main : REDLINE Wirtschaft, ISBN 3-636-03013-2. - 2005, p. 70-88
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| Subject: | USA | United States | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003066875