Creating market insight : how firms create value from market understanding

Brian D. Smith

Year of publication:	2008
Authors:	Smith, Brian D. ; Smith, Brian David ; Raspin, Paul G.
Publisher:	Chichester [u.a.] : Wiley
Subject:	Marketingmanagement \| Marketing management \| Wirtschaftlichkeit \| Economic effectiveness \| Wettbewerbsvorteil \| Competitive advantage
Description of contents:	Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [swbplus.bsz-bw.de]

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