Creating meaningful insights from customer reviews : a methodological comparison of topic modeling algorithms and their use in marketing research
Gül Yazıcı, Tuğçe Ozansoy Çadırcı
| Year of publication: |
2024
|
|---|---|
| Authors: | Yazıcı, Gül ; Çadırcı, Tuğçe Ozansoy |
| Subject: | Customer reviews | Machine learning algorithms | Text-mining | Topic modeling | Künstliche Intelligenz | Artificial intelligence | Algorithmus | Algorithm | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41270-023-00256-0 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015138145