Creating shared views of customers : individuals as sense-makers in multinational companies
Elina Pernu; Tuija Mainela; Vesa Puhakka
| Year of publication: |
2015
|
|---|---|
| Authors: | Pernu, Elina ; Mainela, Tuija ; Puhakka, Vesa |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 48.2015, p. 50-60
|
| Subject: | Sense-making | Individual sense-maker | Shared view | Customer relationship | Multinational company | Multinationales Unternehmen | Transnational corporation | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011345778