Creating shopper value : co-creation roles, in-store self-service technology use, and value differentiation
Tobin Turner; Jeff Shockley
| Year of publication: |
2014
|
|---|---|
| Authors: | Turner, Tobin ; Shockley, Jeff |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 20.2014, 3, p. 311-327
|
| Subject: | service-dominant logic | self-service technology | service delivery process | value co-creation | role stress | role ability | design for self-service | Selbstbedienung | Self-service | Kundenintegration | Customer integration | Service-Dominant Logic | Service-dominant logic | Betriebliche Wertschöpfung | Value creation | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value | Einzelhandel | Retail trade | Kundenzufriedenheit | Customer satisfaction |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010399904