Creating successful alliances - Creating and maintaining a true alliance capability is too important to be managed on an "ad hoc" basis. Focusing on a course that includes the key factors described in this paper will bring clarity to these ventures and help improve performance.
Year of publication: |
2004
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Authors: | Anslinger, Patricia ; Jenk, Justin |
Published in: |
Journal of business strategy. - Bingley : Emerald, ISSN 0275-6668, ZDB-ID 6051315. - Vol. 25.2004, 2, p. 18-22
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