Creating a Superior Customer-Relating Capability - Companies with a sustainable advantage in customer relationships display an unwavering focus -- In orientation, configuration and information -- On customer retention. Such companies as credit-card provider Capital One and Canadian Pacific Hotels employ a blend of metrics, employee incentives, organizational structure and CRM data to keep their ...
|Year of Publication:||
|Contributors:||Day, George S.|
|Type of Publication:||Article|
|Title record from database:|| OLC-SSG Economic Sciences|
|Availability:||More access options|
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