Creating Valuable Relationships with your Customers

Definitions of CVM and CRM are plentiful but they all have customer at their core: "...customer centric business strategy with the goal of maximizing profitability, revenue, and customer satisfaction...

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Year of publication:	2009-11-01
Authors:	Schmidt, Tyrrell
Institutions:	International Association for the Study of Insurance Economics
Subject:	Marketinginstrument \| marketing instruments \| Verbraucherverhalten \| Kundenmanagement \| Customer relationship management \| Wertschöpfung \| added value

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Extent:	817152 bytes 12 p. application/pdf
Series:	Geneva Association - Working Papers Series Etudes et Dossiers, No. 355(2010)
Type of publication:	Book / Working Paper
Language:	English
Classification:	Strategic management ; Consumer behaviour ; Individual Working Papers, Preprints ; No country specification
Source:	USB Cologne (business full texts)

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