Creating "value" beyond the point of production : branding, financialization and market capitalization
Year of publication: |
2010
|
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Authors: | Willmott, Hugh |
Published in: |
Organization : the critical journal of organization, theory and society. - London [u.a.] : Sage Publ., ISSN 1350-5084, ZDB-ID 1199455-1. - Vol. 17.2010, 5, p. 517-542
|
Subject: | Samsung Electronics <Seoul> | Markenführung | Brand management | Markenimage | Brand image | Immaterielle Werte | Intangible assets | Bewertung | Evaluation | Kapitalismus | Capitalism | Ethik | Ethics |
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