Creating value in a disrupted marketplace

Gautam Mahajan

Year of publication:	2023
Authors:	Mahajan, Gautam
Published in:	Journal of creating value. - London : Sage Publishing, ISSN 2454-213X, ZDB-ID 2822183-7. - Vol. 9.2023, 1, p. 133-137
Subject:	Betriebliche Wertschöpfung \| Value creation \| Disruptive Innovation \| Disruptive innovation \| Marketingmanagement \| Marketing management

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