Creating value-in-use through marketing interaction: the exchange logic of relating, communicating and knowing
| Year of publication: |
2006
|
|---|---|
| Authors: | Ballantyne, David ; Varey, Richard J. |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 22015401. - Vol. 6.2006, 3, p. 335-348
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