Creation, adoption, and diffusion of innovations by subsidiaries of multinational corporations
Year of publication: |
1988
|
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Authors: | Ghoshal, Sumantra |
Other Persons: | Bartlett, Christopher A. (contributor) |
Published in: |
Journal of international business studies : JIBS ; an official journal of the Academy of International Business. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 0047-2506, ZDB-ID 410609-X. - Vol. 19.1988, 3, p. 365-388
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Subject: | Innovationsdiffusion | Innovation diffusion | Multinationales Unternehmen | Transnational corporation | Filiale | Branch office | USA | United States | Europa | Europe |
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