Co-creation by engaging beyond oneself: the influence of task contribution on perceived customer-to-customer social interaction during a group service encounter
| Year of publication: |
2011
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|---|---|
| Authors: | Finsterwalder, Jrg ; Kuppelwieser, Volker G. |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 12797947. - Vol. 19.2011, 7 (1.12.), p. 607-619
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