CREATION OF THE TOURIST CLUSTER AS A WAY OF INCREASE OF INVESTMENT ATTRACTIVENESS OF A REGION

The goal of the article is to analyse specific features of formation of cluster associations in the tourism industry as the basis of increase of investment attractiveness of the region. Analysing, systemising and generalising scientific works of a number of scientists, the article considers specific features of creation of cluster associations in the sphere of tourism, their distinctions from other associations (networks) of enterprises and impact on investment attractiveness of a region. In the result of the study it specifies the tourist cluster notion and studies the most successful experience of creation of tourist clusters at the cross-section of various industries: Californian wine cluster, Tropical Northern Queensland cluster and South-African tourist cluster. It also makes a conclusion that experience of creating tourist clusters in former industrial regions is useful for the Kharkiv region: Ruhr Valley, Glasgow etc. – in accordance with the “Creative economy: expansion of ways of local development” concept, proposed by UNESCO. The article offers the procedure of creating a tourist cluster and managing its development using methods that take into account different stages of evolution development of clusters. The prospects of further studies in this direction is adaptation of the methods of creation and management of cluster ICM333 to specific features of the tourist industry and Ukrainian legislation.