Creative advertising planning
Lester A. Delano
| Year of publication: |
1968
|
|---|---|
| Authors: | Delano, Lester A. |
| Published in: |
Readings in advertising and promotion strategy. - Homewood : Irwin. - 1968, p. 271-276
|
| Subject: | Werbungsbetrieb |
| Type of publication: | Article |
|---|---|
| Notes: | aus: Clewett, Robert L.: Marketings̕ role in scientific management. Chicago 1957 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002064451