Creative and interactive media use by agencies : engaging an IMC media palette for implementing advertising campaigns
Sheila L. Sasser; Scott Koslow; Edward A. Riordan
| Year of publication: |
2007
|
|---|---|
| Authors: | Sasser, Sheila L. ; Koslow, Scott ; Riordan, Edward A. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 47.2007, 3, p. 237-256
|
| Subject: | Marketingmanagement | Marketing management | Werbeplanung | Advertising planning | Werbeträger | Advertising media | Performance-Messung | Performance measurement |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003610513