Creative tensions in advertising agencies
Robert DeFillippi and Markus Hällgren
| Year of publication: |
[2014]
|
|---|---|
| Authors: | DeFillippi, Robert ; Hällgren, Markus |
| Published in: |
Advancing research on projects and temporary organizations. - [Fredriksberg] : Copenhagen Business School Press, ISBN 978-87-630-0248-6. - 2014, p. 215-233
|
| Subject: | Werbewirtschaft | Advertising industry | Kreativität | Creativity | Werbung | Advertising | Kreativsektor | Creative industries | Prinzipal-Agent-Theorie | Agency theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011432027