Creativity Via Cartoon Spokespeople In Print Ads: Capitalizing on the Distinctiveness Effect
| Year of publication: |
2008
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| Authors: | Heiser, Robert ; Sierra, Jeremy ; Torres, Ivonne |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 37.2008, 4, p. 75-84
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