Credibility of anonymous online product reviews : a language expectancy perspective
Matthew L. Jensen, Joshua M. Averbeck, Zhu Zhang, and Kevin B. Wright
| Year of publication: |
2013
|
|---|---|
| Authors: | Jensen, Matthew L. ; Averbeck, Joshua M. ; Zhang, Zhu ; Wright, Kevin B. |
| Published in: |
Journal of management information systems : JMIS. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0742-1222, ZDB-ID 883127-0. - Vol. 30.2013/14, 1, p. 293-323
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| Subject: | affect intensity | credibility | electronic word of mouth | eWOM | language expectancy theory | lexical complexity | persuasion | product reviews | two-sidedness | Virales Marketing | Viral marketing | Sprache | Language | Glaubwürdigkeit | Credibility | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Kommunikation | Communication | Produktinformation | Product information |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010195892