Credibility of product-preannouncements : an international empirical comparison
Henrik Sattler ; Karsten Schirm
| Year of publication: |
2002
|
|---|---|
| Authors: | Sattler, Henrik |
| Other Persons: | Schirm, Karsten (contributor) |
| Publisher: |
Hamburg : Univ., Fachbereich Wirtschaftswissenschaften, Inst. für Handel und Marketing |
| Subject: | Produktinformation | Glaubwürdigkeit | Internationaler Vergleich |
| Extent: | 17 S. |
|---|---|
| Series: | Research papers on marketing and retailing. - Hamburg : Univ. Hamburg, Fachbereich Wirtschaftswiss., Inst. für Handel u. Marketing. - Vol. 8 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004404150