Critical factors affecting the adoption of container security service: The shippers' perspective

After September 11, 2001, a so-called container security service (CSS) composed of auto-detection and radio frequency identification (RFID) technologies has been introduced and commercialized. The objective of this study is to identify the factors affecting intention to adopt the CSS. A novel research model was developed based on the technology acceptance model. Eight hypotheses derived from this model were empirically validated using a questionnaire survey of current users of container transportation and structural equation modeling (SEM). The results suggest that security (SE) strongly effects on the perceived ease of use, attitude and behavioral intention (BI) to adopt the CSS. This implies that system operators should further enhance data security to increase the intention to adopt the CSS.