CRM and the bottom line : do all CRM dimensions affect firm performance?

Alexander Josiassen; A. George Assaf; Ljubica Knezevic Cvelbar

Year of publication:	2014
Authors:	Josiassen, Alexander ; Assaf, A. Georges ; Cvelbar, Ljubica Knezevic
Published in:	International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 36.2014, p. 130-136
Subject:	CRM dimensions \| Performance \| Hotel \| Slovenia \| Beziehungsmarketing \| Relationship marketing \| Unternehmenserfolg \| Firm performance \| Slowenien \| Hotellerie \| Hotel industry \| Performance-Messung \| Performance measurement

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